Effective Marketing

The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.

The role of marketing in a company is one of the most vital departments there is because if your clients and prospects can’t find you then you’ll soon have no business! What are the key messages that you want to get across? Where will you advertise? How will you generate a buzz about your business. These are the key questions among many others!

So, what are the most effective marketing methods around? During this textbook we’ll cover what the best approaches are to marketing your business more effectively.

1. Introduction to Marketing
1.1 What is Marketing?
1.2 Marketing and Growth
1.3 Old vs. New Rules of Marketing

2. The Five P’s of Marketing
2.1 Introduction
2.2. Product
2.3 People
2.4 Price
2.5 Place
2.6 Promotion

3. Developing Your Strategic Marketing Plan
3.1 Benefits of a Strategic Marketing Plan
3.2 How to Create a Strategic Marketing Plan
3.3 Elements of a Strategic Marketing Plan

4. Determining Your Target Market
4.1 Introduction
4.2 Determining Your Target Market

5. Identifying Your Competition
5.1 Introduction
5.2 Who Are Your Competitors?
5.3 What to Learn about Your Competition
5.4 Rating Your Company against the Competition

6. Description of Your Product or Service
6.1 Introduction
6.2 List and Describe

7. Your Marketing Budget
7.1 Introduction
7.2 Approaches to Budgeting for Marketing
7.3 Justifying Your Marketing Budget
7.4 Starting from Scratch

8. References

Website:
www.m-t-d.co.uk