Essentials of Marketing Research: Exercises

Description

After reading the theory book about Marketing Research it is time to test your knowledge to make sure that you are well prepared for your exam.

1. Introduction to marketing research
Solutions to chapter 1 questions

2. Exploratory research design
Solutions to chapter 2 questions

3. Conclusive research design
Solutions to chapter 3 questions

4. Sampling
Solutions to chapter 4 questions

5. Measurement and scaling
Solutions to chapter 5 questions

6. Questionnaire design
Solutions to chapter 6 questions

7. Data preparation and preliminary data analysis
Solutions to chapter 7 questions

8. Report preparation and presentation
Solutions to chapter 8 questions