Customer Relationship Management

We are terribly sorry, but in order to download our books or watch our videos, you will need a browser that allows JavaScript.

You will receive our newsletter regarding Bookboon and Free Books. Any contact details you provide will not be disclosed to any third parties.

You need to have Adobe Reader installed in order to open the books from bookboon.com

Description

Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this textbook a review of the theoretical conditions for Customer Relationship Management is given.

Content

1. History and theory

2. Field concerns and data collection

3. Issues regarding communication and CRM

4. Future of CRM

  • Roger Baran; Christopher; Michael Zerres
  • ISBN: 87-7681-165-4
  • 1 edition
  • 15 pages
  • Published: 01 January 2009
  • Price: Free