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  1. Essentials of Marketing Research: Exercises 2Paurav ShuklaMarketing ResearchExercises3Marketing Research – Exercises © 2008 Paurav Shukla & Ventus Publishing ApS ISBN 978-87-7681-439-7Marketing Research – Exercises 4Contents…
  2. Essentials of Marketing Research: Part I 1996), “Learning From Customer Defections,” Harvard Business Review, 74March-April), 56–69 4. Shukla, P. (2002), “Managing Customer Expectations: The Ethical Way,” in Ethics inManagement: Emerging…
  3. Essentials of Marketing Research: Part II …seen the light of the day. Hence, I dedicate the book to her Brighton, 29 Oct, 2008 Paurav SHUKLAEssentials of Marketing Research: Part II Measurement, Questionnaires, Analysis & Reporting…
  4. Essentials of Marketing Research 1996), “Learning From Customer Defections,” Harvard Business Review, 74March–April), 56–69 4. Shukla, P. (2002), “Managing Customer Expectations: The Ethical Way,” in Ethics in ManagementEmerging…
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