Download all “Marketing” books in one ZIP-file
For your convenience, we have put all the books in this category into a zip file which you can download in one go
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Berliner Balanced Scorecard: Employee Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”.
Business Research Methods
This textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
Berliner Balanced Scorecard: Customer Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”.
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!
Web 2.0 and Social Media for Business
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
This eBook will focus exclusively on email marketing and the strategies used to implement it.
Developing an Internet Marketing Strategy
With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
Essentials of Marketing Research
Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.
Essentials of Marketing Research: Exercises
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design
Media and Cultural Theory
Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses.
Buzz or Zap?
If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,