Download all “Marketing” books in one ZIP-file
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Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
Business Research Methods
This textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants.
Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.
Fundamentals of communication, P.R. and leadership
This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership.
Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!
Developing an Internet Marketing Strategy
With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.
Essentials of Marketing Research: Exercises
The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design.
This eBook will focus exclusively on email marketing and the strategies used to implement it.
Working Capital and Strategic Debtor Management
This free book critically evaluates working capital management and the strategic marketing function of credit terms within a theoretical context of wealth maximisation and empirical research.
Essentials of Marketing Research
Marketing research yields relevant, accurate, and timely information about consumers, and plays a critical role in managerial decision making.
Web 2.0 and Social Media for Business
Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers.
Working Capital and Debtor Management: Exercises
This free book provides a series of Exercises that support the author’s critique of working capital management and the pivotal role of debtor policy presented in his previous bookboon texts.
Berliner Balanced Scorecard: Employee Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”.
Berliner Balanced Scorecard: Customer Perspective
This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”.
Buzz or Zap?
If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,
Media and Cultural Theory
Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses.