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Managing Successful Innovations

Managing Successful Innovations
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ISBN: 978-87-403-1087-0
1 edition
Pages : 159
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

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About the book

  1. Description
  2. Content

Description

The book “Managing the Process of Innovation” is a compendium of all that you need to know about innovation management. It covers a complex topic in a remarkably simple fashion. The language is lucid and easy to relate to. There are cases that have been used to trigger your analytical thinking abilities and examples of companies that hit the jack pot by their constant endeavor to grow their business through innovation.

Content

  1. Innovation management – an introduction
    1. Learning objectives
    2. Introduction
    3. The fundamental questions of innovation
    4. Innovation ecosystems
    5. How you innovate determines what you innovate
    6. Globalization of the innovation process: a reference model
    7. Macroeconomic view of innovation approaches
    8. Assumptions and barriers to innovations
    9. Assumptions about innovations
    10. Other assumptions about innovations
    11. External barriers to innovations
    12. Internal barriers to innovations
    13. Innovation sources – i.e. science & R&D, technology transfer, push and pull approaches
    14. Processes used to explore innovations along the technology, market and strategy dimensions as innovation moves from idea to market
    15. References
  2. Innovation strategy
    1. Learning objectives
    2. Why do we need an innovation strategy?
    3. Strategic considerations on innovations
    4. Market dynamics
    5. Market opportunity
    6. Market impact
    7. Competitive environment
    8. End-to-end strategic innovation process
    9. Steps for managing strategic aspects of innovation
    10. Questions that a business should be asking
    11. How can innovation create value?
    12. Is innovation always about technology?
    13. References
  3. Application of innovation
    1. Learning objectives
    2. Organizational aspects of innovation
    3. Creative approaches
    4. Systemic and analytical methods and techniques of innovation management
    5. Innovation funnel
    6. Hidden needs analysis
    7. The new product development/new service development process
    8. Economic aspects of innovation
    9. Classification of innovation
    10. Keys to innovation management
    11. Innovation portfolio management
    12. Formalization of innovation process
    13. References
  4. Innovation platforms
    1. Learning objectives
    2. Disruptive innovation versus incremental innovation
    3. Innovation platforms that incorporate new product development
    4. Internal factors that lead to success of innovation efforts
    5. How is the process of creating innovation platforms different?
    6. Advantages of innovation platforms
    7. Case: Apple’s innovation platform
    8. Case: DSM’s efforts to create innovation platforms
    9. Case: Haier: exploiting strategic potential
    10. References
  5. Process innovations
    1. Learning objectives
    2. Support for process innovations
    3. How can process innovations become more effective?
  6. Service innovations
    1. Learning objectives
    2. Service innovation elements
    3. Definition of service innovation
    4. What is so unique about service innovations
    5. Types of service innovation
    6. Areas of innovation – Den Hertog’s model
    7. Product and service innovation – need for innovation strategy
    8. Success of innovation depends on:
    9. Three imperatives for service innovation
    10. Product strategies
    11. Steps in service innovation process
    12. Service design innovation
    13. The new service development cycle
    14. Technology portfolio
    15. Multiple product options, portfolios and standards
    16. Portfolio selection models
    17. Portfolios and standards
    18. Service and technology
    19. New service strategy matrix
    20. Service blueprinting
    21. Steps in service blueprinting
    22. Benefits of service blueprinting
    23. The service concept
    24. Open innovation
    25. What is open innovation?
    26. Failure of new products
    27. Important steps in the new product development process
    28. Service design planning model
    29. References
  7. Evaluation of innovation
    1. Learning objectives
    2. Effectiveness evaluation
    3. Integration of risks
    4. How to address risk in innovation?
    5. Assessing integration risks: who has to adopt the solution before the customer can?
    6. Factors influencing economic effectiveness
    7. Post implementation analysis of innovation projects
    8. The PIR process
    9. When to review
    10. What to review
    11. Key points
    12. References
  8. Innovation & intellectual property rights
    1. Intellectual property of innovations
    2. Role of intellectual property in innovation and new product development marketing and innovation
    3. Intellectual property, inventions and innovations
    4. Role of IP in innovation
    5. Legal aspects of innovations
    6. Organizational benefits of innovation
  9. Developing an innovation mindset
    1. Learning objectives
    2. Docherty’s innovation mindset adoption curve
    3. Frequencies
    4. Deep thinking
    5. Redefine impact
    6. Understand the many forms of impact
    7. Points to remember
    8. How can companies encourage an innovative mindset?
    9. Case-lets:
    10. Challenges for the leadership
    11. Problems with innovations
    12. The 7 key principles of an innovation mindset
    13. Out of box approach
    14. Mistakes made by leaders
    15. Points to note:
    16. What do we mean by ‘thinking outside the box’?
    17. Why should we think outside the box?
  10. Creativity & lateral thinking
    1. Learning objectives
    2. Creativity
    3. Creative environment
    4. What are the characteristics of creative people?
    5. Innovation for problem solving
    6. Lateral thinking
    7. Differences between lateral thinking and logical thinking
    8. Problem solving using innovation
    9. Creative problem solving
    10. References
  11. Gandhian innovation
    1. Introduction
  12. Jugaad innovation
    1. Jugaad innovation – an agenda for the MNCs
  13. Reverse innovation
    1. Reverse innovation: a strategy for the future?
    2. Reference
  14. Role and relevance of R&D in an organisation’s growth
  15. The innovation specialist
  16. Disruptive technologies – research by Mckinsey
    1. Mc Kinsey’s research document on disruptive technologies
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