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Customer Relationship Management (CRM)

Customer Relationship Management (CRM)
4.8 (31 reviews)
ISBN: 978-87-7681-296-6
1 edition
Pages : 21
Price: Free

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This is a review of the theoretical conditions for Customer Relationship Management.

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About the book

  1. Description
  2. Content


Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this article a review of the theoretical conditions for Customer Relationship Management is given.


1. History and theory 5

2. Field concerns and data collection 8

3. Issues regarding communication and CRM 13

4. Future of CRM

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