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This is a review of the theoretical conditions for Customer Relationship Management.
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About the book
Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this article a review of the theoretical conditions for Customer Relationship Management is given.
1. History and theory 5
2. Field concerns and data collection 8
3. Issues regarding communication and CRM 13
4. Future of CRM