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Business Angel Money – Part II

How to Invest It And How to Raise It

Business Angel Money – Part II
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ISBN: 978-87-403-0757-3
1 edition
Pages : 91
  • Price: 75.50 kr
  • Price: €8.99
  • Price: £8.99
  • Price: ₹150
  • Price: $8.99
  • Price: 75.50 kr
  • Price: 75.50 kr

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About the book

  1. Description
  2. Content
  3. About the Author


Business Angel Money is a two part simple, practical, no-nonsense guide on ‘How to Make Money as a Business Angel’ and 'How to Raise Money from Business Angels'.

In the UK, the majority of ‘experts’ in the Business Angel sector are intermediaries whose livelihood depends on finding funding for entrepreneurs. Paradoxically, focusing on deals and successes not only has the inevitable consequence that they act against the real interests of Business Angels, but they also don't really understand them.

There are other books on the market about Business Angel investing, but oddly none cater for Business Angels. Some are aimed at entrepreneurs seeking finance, but without the insights necessary to attract a Business Angel; some are anecdotal and (auto)biographical; a few are academic studies.

Taking you step by step through every stage of the process, full of practical tips and 'do's and dont's' this really is a practical ‘How To’ guide to both make and attract money.


  1. Assessing Reward
    1. Reward
    2. Classic Business Angel Methods
    3. Traditional Valuation Methods
    4. Risk-Reward
    5. Summary
  2. Getting Funded
    1. What a Business Plan is For
    2. What a Business Plan Is
    3. How a Business Plan is Read
    4. What Kind of Money
    5. Know your target
    6. Preparing the Business Case
    7. Writing a Business Plan
    8. Presenting a Business Plan
    9. The Pitch
    10. The Meeting
  3. Doing a Deal
    1. What are the Risks
    2. Negotiation
    3. The Paperwork
    4. Lawyers
  4. Risk Management
    1. Risk Management
    2. Due Diligence
    3. Limiting Downsides in the Deal
    4. Applying Modern Portfolio Theory
    5. Portfolio Management
    6. Exit Considerations

About the Author

Chris Clegg studied accountancy and taxation after gaining MAs at Cambridge (in Natural Science) and Brunel (in Social Science). From 1978 to 1982 he was Finance Director of a rapidly growing import company, eventually successfully sold, and then founded a series of very successful Financial Services businesses, all sold. For eighteen years to 2006 he specialized in raising risk finance for early stage businesses and joined Beer & Partners to create the Thames Valley region, but left after the death of founder David Beer.

While with Beer & Partners, he determined to find out as much as possible about Business Angel investing, reading everything he could find - which, sadly, was not much beyond academic papers on its macroeconomic impact. He founded Equity Entrepreneur in 2005 to help address this lack of knowledge and understanding in and about the Business Angel market, and specifically to help Investors invest more successfully and better prepare entrepreneur businesses for investment.

He has been very active in the Business Angel community for many years, and has also made several (modest!) angel investments.

He also contributed to the WRTI Book of Practical Inventing.

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