Skip navigation

Bookboon.com Gratis studiebøger og e-bøger

Choose a category

What is the Ansoff Matrix?

What is the Ansoff Matrix?
Ingen anmeldelse endnu
ISBN: 978-87-403-0804-4
1. udgave
Sider : 30
  • Pris: 75,50 kr
  • Pris: €8,99
  • Pris: £8,99
  • Pris: ₹150
  • Pris: $8,99
  • Pris: 75,50 kr
  • Pris: 75,50 kr

4 nemme skridt til din e-bog

Vi beklager, men for at kunne downloade vores bøger eller se vores videoer, kræves det at din browser tillader JavaScript.
Efter du har indtastet din email addresse, modtager du en bekræftelsesmail. Venligst acceptér denne for at modtage vores ugentlige eBooks update. Vi giver ikke din personlige information videre.
eLib
Opnå din organisations potentiale
Se Demo

Corporate eLibrary

Se vores erhvervsløsninger til intern uddannelse

Dette er en Premium eBog

Bookboon Premium - Få adgang til over 800 eBøger - uden annoncer

Du kan få gratis adgang i 30 dage til denne - og 800 andre bøger via Premium abonnementet. Du kan også købe bogen nedenfor

  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: €5,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: £4,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: ₹299 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: $3,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
eLib
Opnå din organisations potentiale
Klik her

Corporate eLibrary

Se vores erhvervsløsninger til intern uddannelse

Om bogen

  1. Beskrivelse
  2. Indledning
  3. Indholdsfortegnelse

Beskrivelse

This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It describes the four ways that an increase in market penetration can be achieved.

It also outlines the inherent risks involved in developing a market strategy and how these can be minimized. It explains the three approaches to brand extension that can maximize the opportunities for success whilst minimizing the risks.

Indledning

This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization’s marketing strategy with its general strategic direction.

You will learn:

  • How the Ansoff Matrix can help you to develop a strategy for improving your market position
  • The four ways that an increase in market penetration can be achieved
  • The risks inherent in a market development strategy and how these can be minimized
  • The three approaches to brand extension that can maximize the opportunities for success whilst minimizing the risks
  • The three methods that organizations can use to diversify into new markets with new products

Indholdsfortegnelse

  1. Ansoff Matrix
    1. Market Penetration Strategy
    2. Market Development Strategy
    3. Product Development Strategy
    4. Diversification Strategy
  2. Summary
  3. References
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.