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The Four Faces of Marketing
In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Gør din kampagne effektiv
Bogen giver en gennemgang af hvordan du lægger en kampagnestrategi og tilrettelægger kampagnen så du når dine opstillede målsætninger og efterfølgende kan evaluere om du vitterligt opnåede målene.
Segmentering og markedskommunikation - B2B
En succesfuld salgsproces kræver, at man planlægger sin satsning og afstemmer denne i forhold til ens målgruppe og marked.
Sæt prisen rigtigt
Dynamisk, værdibaseret prissætning er virksomhedens vej til større profit. Kunder er forskellige, og skal derfor behandles forskelligt. Find den værdi varen har for kunden, og sæt så prisen derefter.
Salgs- og marketingstrategi - B2B
En komplet ”værktøjskasse” til at opbygge, styre, lede og udvikle salgs- og marketingorganisationen.
Salgsorganisering og det effektive salg
Bogen vil behandle og diskutere en række forhold af central betydning for det succesfulde salg centreret om salgsorganisering og effektivitet i salget.
Using Social Media for Personal Gain
This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.
Hvordan man sælger med større udbytte, troværdighed og professionalisme ved at konkurrere på VÆRDI frem for pris.
Marketing Management I
Bogen handler om den generelle forståelse for marketing.
Kunden er kongen
Bogen handler om vigtigheden og forståelse for, at kunden er det største konkurrencebarometer i enhver forretning.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
50 Ways to lead your sales team
Are you the Leader your people deserve? 50 Ways to lead your sales team will give you the tools and opportunity to answer that question.
Den professionelle sælger
Vejviser til succes med 100 motivationsimpulser til hverdagen. Denne bog er lavet i samarbejde mellem bookboon.
How To Build A Subscription Business
The book contains many examples and 40 cases of successful subscription businesses from around the World.
Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!
Public Relations is one of the great free eBooks available to download from our website.
How to sell your value and your price
In this handbook you will find numerous answers to this question: 'What should I do in front of a customer?
Marketing Management III
Bogen handler om planlægningsfasen i forbindelse den konkrete marketingproces.
Det store spring fra salgschef til salgscoach. Denne bog er lavet i samarbejde mellem bookboon.
Negotiate at home and abroad
Win-Win? This shows you how it works – especially across culture gaps that can spoil deals or relationships. Design and drive a gentle but dynamic process, using empathy and influence.
Commercial Awareness for Managers
The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge.
Marketing Management II
Bogen handler om analyse-, mål- og strategifasen i forbindelse den konkrete marketingproces.
12 Smart Practices to Improve Marketing and Sales
"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors
Obtaining and Retaining Customers - Part II
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount
The Experts Teach: Customer Care
In "The Experts Teach: Customer Care", we bring together 25 articles from the top experts on how to earn a reputation for great customer service.
Customer Journey Mapping
Customer Journeys describe how customers will travel from a desire to an outcome. If you want to put the customer at the heart of your business, Customer Journey Mapping is what you want to achieve.
The best salespeople understand that people buy differently. Some people buy quickly, on impulse, others buy slowly, doing research and comparing options before making their decision.
Obtaining and Retaining Customers - Part I
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.
High-impact interpersonal skills
This e-book explores how leaders can develop the high-impact inter-personal skills which will make them both more effective and more successful.
Influencing and Persuasion skills
Being able to influence and persuade others to get them to do what you want them to do is a key skill not only in business but in life as a whole!
Get off your butt! Volume II
This volume will bring you continued enjoyment. More short stories about humorous experiences and events that sales people have found themselves caught up in over the years.
The Naked Buyer
Improve your sales by tips and advice from someone who has always been on the other side of the table!
If you’re going to be a top earner in the sales industry then effective negotiation skills are a key area that you’ll need to master.
Customer Care or Nightmare!
Looking after customers is like looking after your love life. In a relationship there’s some ground rules that you need to apply. This book gives advice on how to live together happily ever after!
Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.
Sales planning is a key skill that all salespeople need to master. Frank Atkinson, managing Director of the Sales Training Consultancy,
Sales Presentation Techniques
As you climb the corporate ladder you’ll need to perform more presentations.
Simple Alchemy: Turn Cold Calls into GOLD Calls
This is more than a what-to-do book - much more. It is a ‘how-to-do-it’ book that outlines, in precise detail, what you need to do and how, to get and stay ahead of the game.
This book is all about Opening, Exploring, Satisfying and Closing, which are the four basic skills in professional selling.
Managing Customer Experience in the Networked Age
Containing a step-by-step guide to interpreting the key trends that will shape customer behaviours, this book answers the question “What is the Networked Age, and how can we prepare to thrive in it?”
This book provides its readers with a structured approach to telesales, from preparation to closing the sale.
Pre-Call Planning Pharmaceutical Selling
This book is all about Pre-call planning for the pharmaceutical sales call.
Closing the Sale
Everyone who sells wants to close more sales. Closing techniques have always been a major part of sales training courses.
When interviewed by the confederation of British Industry, professional buyers ranked service levels more highly than product and price (although that’s not what they tell us!
B2B Selling Skills
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling.
Get off your butt! Volume I
This is a light-hearted read “with a punch”. It is filled with short stories and is a "Must-Read" for anyone involved in selling.
Successful Prospecting in Sales
Having a never ending stream of new prospects and potential clients is the lifeblood of any business.
Conducting Transatlantic Business
This book describes the law in a cultural perspective to make you aware of some very important distinctions when conducting business across the Atlantic.
This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.
Handling Objections in Sales
So how can you overcome the resistance that you face during the sales process? This book will cover techniques and strategies.
In this ebook, we will discuss Content Marketing.
The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.
Essentials of Marketing Research: Part I
Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.
Essentials of Marketing Research: Part II
Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website.
How to Build a Lead Generation Engine
The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.
This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.
Developing an Internet Marketing Strategy
With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.
This eBook will focus exclusively on email marketing and the strategies used to implement it.
Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.
Looking to use social media, SEO and website conversion optimisation for your business?
We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?
Pay Per Click advertising
This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them.
This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.
Basic Selling Skills
Are people born natural sales people or can the skills of selling be learned?
Understanding Social Media
Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.
Search Engine Optimisation
Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult.
With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge.
Essentials of Marketing
Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.
The Power of Conjoint Analysis
Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.
Social Media And Business Intelligence
Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.
Working Capital Management
This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.
Strategic Debtor Management and Terms of Sale
This book critically evaluates the strategic financial and marketing significance of credit terms management.
SEO – From Beginner to Boffin
This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.
50 Shades of Digital Marketing
50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.
Boost Your Profile In Print
Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.
Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis
Powerful Strategies for Sales Success
Learn 21st Century sales techniques to build long term sales success. Why technology is a tool and not an end. Learn to be a partner to the buyer and not just another sales person after their money.