Skip navigation

Bookboon.com Gratis studiebøger og e-bøger

Choose a category

Internal Communication Management

Individual and Organizational Outcomes

Internal Communication Management
4,9 (33 Anmeldelser) Læs anmeldelser
ISBN: 978-87-7681-602-5
1. udgave
Sider : 49
  • Pris: 75,50 kr
  • Pris: €8,99
  • Pris: £8,99
  • Pris: ₹150
  • Pris: $8,99
  • Pris: 75,50 kr
  • Pris: 75,50 kr

4 nemme skridt til din e-bog

Vi beklager, men for at kunne downloade vores bøger eller se vores videoer, kræves det at din browser tillader JavaScript.
Efter du har indtastet din email addresse, modtager du en bekræftelsesmail. Venligst acceptér denne for at modtage vores ugentlige eBooks update. Vi giver ikke din personlige information videre.
eLib
Opnå din organisations potentiale
Se Demo

Corporate eLibrary

Se vores erhvervsløsninger til intern uddannelse

Dette er en Premium eBog

Bookboon Premium - Få adgang til over 800 eBøger - uden annoncer

Du kan få gratis adgang i 30 dage til denne - og 800 andre bøger via Premium abonnementet. Du kan også købe bogen nedenfor

  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: €5,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: £4,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: ₹299 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: $3,99 pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
  • Start et 30 dages prøveabonnement. Efter 30 dage: 39,99 kr pr/måned
eLib
Opnå din organisations potentiale
Klik her

Corporate eLibrary

Se vores erhvervsløsninger til intern uddannelse

Om bogen

  1. Anmeldelser
  2. Beskrivelse
  3. Indledning
  4. Indholdsfortegnelse

Anmeldelser

Patricia C. Roehl ★★★★★

Very good differentiation, concise and organized.

Beskrivelse

Why is internal communication important and what are the advantages that it can determine for an organization? These questions are addressed in a new e-book entitled "Internal Communication Management - Individual and Organizational Outcomes", written by Antonio Ragusa.

The study shows that a quality internal communication can yield many positive outcomes, like employee’s commitment, engagement, motivation, sense of belonging, organizational success and business results.

Indledning

As a strategic process, internal communication can motivate and empower a company’s employees. If employees do not know what their company’s objectives are and their part in reaching those goals, and if they do not receive feedback about their work, they may lose motivation and interest. The company’s performance may also be negatively affected. Internal communication therefore has a critical role in organizations. Many studies confirm that companies with effective communications strategies are often more successful than those with poor communications (Argenti and Forman, 2002; Tourish and Hargie, 2004a; Kalla 2005).

Although many scholars and practitioners consider internal communication central to the success of a company, an imbalance exists between the perceived importance of communication and the actual attention and resources devoted to it (Argenti and Forman, 2002; Tourish and Hargie, 2004b).

Scholars have studied only a few aspects of internal communication, although some have identified the research gaps. Hardaker and Fill (2005) found little research on how messages targeted at employees should be designed or delivered. Forman and Argenti (2005) underlined that, although an entire discipline is devoted to the study of organizational strategy, including implementation, the links between communication and strategy have garnered little attention. Even studies of strategic implementation (e.g. Galbraith and Nathanson, 1978; Lorange, 1982) make communication a peripheral concern, focusing instead on issues such as organizational structure and processes, reward systems and resource allocation. Despite the increasing interest in a company's ability to communicate its strategy to key constituencies, researchers have yet to look specifically at the role of the corporate communication function in implementing strategy and building a company's reputation and brand (Forman and Argenti, 2005).

Goodman and Truss (2004) found little research on the precise mechanisms that managers can use to communicate effectively with employees during a change programme. Henderson and McAdam (2003) state that much of the existing research was not conducted in organisational settings, and few studies examine communication processes in real companies.

But our literature review shows that many authors have analysed the results that internal communication can produce, although research appears to be quite fragmented, lacking any point of synthesis or systematic organization.

Our purpose in this study is therefore to help both management students and practitioners understand the importance of the internal communication process, by systematizing information into a unified picture and eliminating the current analytic fragmentation.

In particular, we intend to:

• present and discuss the advantages that scholars have so far identified as potential outcomes of the internal communication process;

• identify other research gaps in the internal communication studies, in order to stimulate further research.

Indholdsfortegnelse

Introduction

1. Individual outcomes
1.1 Commitment
1.2 Trust
1.3 Employee and job satisfaction
1.4 Improved performance
1.5 Development
1.6 Organizational supportive attitude (OSA)
1.7 Motivation
1.8 Sense of belonging
1.9 Buying in
1.10 Engagement
1.11 Loyalty
1.12 Empowerment

2. Organizational outcomes
2.1 Corporate reputation
2.2 Innovation
2.3 Organisational success and improved business results
2.4 Support to change
2.5 Knowledge sharing
2.6 Social capital enhancement
2.7 Ethical relationships
2.8 Unified corporate identity
2.9 Reduction of the potential for misunderstandings, discrepancies and conflict
2.10 Service quality enhancement
2.11 Shared vision and interpretation
2.12 Organisational learning
2.13 Competitive advantage

Conclusions
Author

References

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with EU regulation.