Customer Relationship Management (CRM)
Beskrivelse
This is a review of the theoretical conditions for Customer Relationship Management.
Indholdsfortegnelse
1. History and theory 5
2. Field concerns and data collection 8
3. Issues regarding communication and CRM 13
4. Future of CRM
- Roger Baran; Christopher Zerres; Michael Zerres
- ISBN: 978-87-7681-296-6
- 1. udgave
- 18 sider
- Published: 1. januar 2008
- Pris: Gratis
