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An introduction to Business Research Methods

An introduction to Business Research Methods
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ISBN: 978-87-403-0820-4
2. Auflage
Seiten : 137
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  • Preis: £13,99
  • Preis: ₹250
  • Preis: $13,99
  • Preis: 129,00 kr
  • Preis: 129,00 kr

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Über das Buch

  1. Bewertungen
  2. Beschreibung
  3. Inhalt

Bewertungen

John kennedy Ofunya ★★★★★

very useful and ideal for students like me out to gain more knowledge on Research business.

Rolando M. Cummings ★★★★★

Organized, accurate and written in a direct manner. Students who will utilize this reference will surely come up with an excellent research material.

Beschreibung

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants. Written by Dr. Susan Greener, a Principal Lecturer at the University of Brighton’s Business School, UK and Dr. Joe Martelli, professor at The University of Findlay, Ohio “Introduction to Business Research Methods” explains theoretical concepts in straightforward language and offers practical strategies for dealing with the challenges of conducting business research.

Business research topics include: an overview of research problems and questions, strategies for writing literature reviews, qualitative and quantitative research methods and data analysis, business research ethics, selecting population samples, designing questionnaires, conducting interviews and focus groups, participant observation, and forecasting methods in business practice.

Inhalt

  1. Research problems and questions and how they relate to debates in Research Methods
    1. Chapter Overview
    2. Introduction
    3. The nature of business research
    4. What kind of business problems might need a research study?
    5. What are the key issues in research methods we need to understand?
    6. Questions for self review
    7. References
  2. Putting the problem into context: identifying and critically reviewing relevant literature
    1. Chapter Overview
    2. How does literature relate to research?
    3. What kinds of literature should we search for?
    4. Effective literature searching
    5. Critical analysis of literature
    6. Using Harvard referencing style
    7. Questions for self review
    8. References
  3. Choosing research approaches and strategies
    1. Topic Overview
    2. Different perspectives of knowledge and research which underpin research design
    3. Identify differing research paradigms for business
    4. Key differences between qualitative and quantitative research methods and how and why they may be mixed
    5. Criteria of validity and reliability in the context of business research
    6. Your choice of research strategy or design
    7. Questions for self review
    8. References
  4. Ethics in business research
    1. Chapter Overview
    2. How ethical issues arise in business research at every stage
    3. Ethical criteria used in Higher Education business research studies
    4. Strategies to ensure ethical issues in business research are addressed appropriately
    5. Questions for self review
    6. References
  5. Choosing samples from populations
    1. Chapter Overview
    2. How and why sampling relates to business research
    3. A range of probability and non-probability sampling techniques
    4. Selecting appropriate techniques for different research studies
    5. Assessing representativeness of samples and generalisability from samples
    6. Questions for self review
    7. References
  6. Quantitative research methods: collecting and analysing quantitative data
    1. Chapter Overview
    2. Anticipating how the research design is affected by data collection and analysis tools
    3. Recognising different types of data for analysis
    4. Coding and Entering data for computer analysis
    5. Choosing appropriate ways to present data through charts, tables and descriptive statistics
    6. Selecting appropriate statistical tools for the research variables
    7. Questions for self review
    8. References
  7. Questionnaire design and testing
    1. Chapter Overview
    2. Difficulties associated with questionnaire design
    3. Choosing from a range of question formats
    4. How to design, pilot and administer questionnaires
    5. Questions for self review
    6. References
  8. Using secondary data
    1. Chapter Overview
    2. What to look for as secondary data and where to find it
    3. The contribution of secondary data to business research
    4. The disadvantages of using secondary data in business research and how to overcome them
    5. Questions for self review
    6. References
  9. Qualitative research methods: collecting and analysing qualitative data
    1. Chapter Overview
    2. Key issues in qualitative data analysis
    3. The range of qualitative research methods applicable to different research topics
    4. How qualitative data can be prepared for analysis
    5. Computer based methods for qualitative data analysis
    6. Questions for self review
    7. References
  10. Practical issues in conducting interviews, focus groups, participant observation
    1. Chapter Overview
    2. Practical considerations relating to participant observation
    3. Practical issues relating to interviews
    4. Practical issues relating to focus groups
    5. Questions for self review
    6. References
  11. Forecasting trends
    1. Chapter Overview
    2. Why forecasting is not widely covered in the business research methods literature
    3. Existing methodologies for forecasting
    4. Basic forecasting tools
    5. Measures commonly used to evaluate forecasts
    6. Exploring the value of forecasting methods in business practice
    7. Questions for self review
    8. References
  12. Presenting research reports
    1. Chapter Overview
    2. Your personal approach to writing a report
    3. The differences between writing a report for a business audience and for academic purposes
    4. Producing an oral presentation of key findings
    5. Questions for self review
    6. References
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