Content Marketing

Content Marketing is one of the great eBooks available to download from our website.

There are more than 500 textbooks, Business Books & Travel Guides in our book collection.

I think that we’ve all heard somewhere or sometime that “content is king”.

The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality content is great for lead generation and for brand building. This text book will take a look at the key factors that you need to take into consideration when designing and implementing content marketing campaigns.

Preface

1 Introduction to Content Marketing
1.1 Old vs. New Rules of Marketing
1.2 Defining Content Marketing
1.3 Who Uses and Publishes Content
1.4 Where Content Marketing Is
1.5 The Benefits of Content Marketing

2 Content Marketing Strategy Development – How to Prepare and What to Use
2.1 What Does Content Do?
2.2 Preparing for a Content Marketing Strategy
2.3 Media Tools Available
2.4 Forms Used in Media Tools
2.5 A Final Word on Content

3 Search Engine Optimization in Content Marketing
3.1 Basics of SEO
3.2 What are Keywords?
3.3 Determining Keywords
3.4 Placing Keywords

4 Website and Profiles
4.1 Your Website
4.2 Social Media Profiles
4.3 Blogs
4.4 Email Content

5. External Sites
5.1 Benefits of Content Beyond the Organization
5.2 Common External Sites and Media Tools to Use
5.3 Article Directories
5.4 Open Source Content Sites
5.5 How-To Sites
5.6 Guest Posting (On Blogs, Newsletters, etc.)
5.7 Affiliate Programs

6. User-Generated Content
6.1 Where is User-Generated Content?
6.2 Creating a Space for User-Generated Content
6.3 Customer Reviews
6.4 Handling Negative User-Generated Content
6.5 The Pros and Cons of User-Generated Content

Resources