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The Four Faces of Marketing
In this book readers will learn how the Four Hierarchies of Marketing can be used to allocate the right responsibilities to the appropriately qualified decision makers.
Essentials of Marketing
Marketing aims at finding out what consumers want, then planning and developing a product or service that will attract consumers.
Customer Relationship Management (CRM)
This is a review of the theoretical conditions for Customer Relationship Management.
We have all hear of PR but how many of us know what it involves? Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?
Internet Marketing can look a little daunting with all of its many components. SEO, PPC, Social Media, Blogs, plus much more!
Boost Your Profile In Print
Getting yourself into print – how to positively enhance your profile, extend publicity for yourself, your organisation and your product/service - and boost sales.
This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.
SEO – From Beginner to Boffin
This book (hopefully) blows apart the myths and legends that are 'supported' by so-called SEO Experts in order to preserve their own overpriced and overvalued efforts.
Social Media And Business Intelligence
Social Media is already very well known and widely used, but there is still a great deal of misunderstanding as to how it can be used effectively by business organizations.
Working Capital Management
This book critically evaluates the traditional accounting concepts of working capital within the context of strategic financial management underpinned by wealth maximisation criteria.
Strategic Debtor Management and Terms of Sale
This book critically evaluates the strategic financial and marketing significance of credit terms management.
50 Shades of Digital Marketing
50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.
Obtaining and Retaining Customers - Part I
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount.
Obtaining and Retaining Customers - Part II
To survive and prosper in today’s competitive environment, irrespective of the type of business concerned, a focus on the needs of the customers is paramount
Using Social Media for Personal Gain
This book will introduce you to the main forms of social media and to use the tools in the most time efficient way possible to communicate with others and promote your personal brand.
12 Smart Practices to Improve Marketing and Sales
"12 Smart Practices to Improve Marketing and Sales" is a valuable resource for Commercial Managers and Directors
How To Build A Subscription Business
The book contains many examples and 40 cases of successful subscription businesses from around the World.
The Power of Conjoint Analysis
Imagine the scene: you go to a retailer to buy a new hi-fi. You see all the great brands, all at different prices, some are available ex-stock, outputs differ.
Understanding Social Media
Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other.
With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge.
Search Engine Optimisation
Search Engine Optimization (also known as search engine optimisation or SEO) is touted as being very difficult.
Commercial Awareness for Managers
The term “Commercial Awareness” can sometimes be used as a substitute for business knowledge.
This book discusses why businesses need a blog and then goes on to explain how to go about creating, maintaining and promoting it.
In this ebook, we will discuss Content Marketing.
Pay Per Click advertising
This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them.
Looking to use social media, SEO and website conversion optimisation for your business?
Affiliate marketing is a marketing approach where other people promote your products and services and in return they receive payment for each sale that are made as a direct result of their efforts.
This eBook will focus exclusively on email marketing and the strategies used to implement it.
Developing an Internet Marketing Strategy
With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing strategy.
This book is about how has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase.
How to Build a Lead Generation Engine
The book covers all of the steps required to implement a powerful, cost-effective lead generation engine, step-by-step. By the end of the book a lead generation engine will have been built.
Essentials of Marketing Research: Part II
Essentials of Marketing Research: Part II is one of the great eBooks available to download from our website.
Essentials of Marketing Research: Part I
Marketing research is a critical part of marketing decision making; it helps in improving management decision making by providing relevant, accurate, and timely information.
The lifeblood of any business, no matter how big/small it may be, is the ability to be known and to attract new prospects and business opportunities.
Covers key channel management techniques, from deciding the mix and ensuring customer focus to monitoring performance on an on-going basis