Practical PR

We have all hear of PR but how many of us know what it involves?

Can we do it ourselves with reasonable expectation of success or do we have to sub-contract it to an expensive consultancy?

How does it relate to marketing?

Do we know how the press and media work?

Can we write in a way which will whet the appetite of a professional journalist?

How can we sell the idea of a PR function to our boss – or even our Financial Director?

This new book covers all aspects of an increasingly sophisticated profession and sets out some answers to questions like these in an accessible but authoritative way.

1 What is Public Relations?
What is PR?
Two-Way Communication
The Great Dunlop Squash Racket
Shock! Horror! Drama!

2 The Standing of PR
The guises under which PR operates
Who needs it?
Applying PR in practice
Product PR
Business PR
Financial PR
Political PR
Internal PR

3 Planning & Evaluation
The Planning Approach
Example of a PR Plan

4 Media Relations
The newspaper

5 The Broadcast Media
TV & Radio
Media People

6 The Persuasion Techniques
The press release
Some golden rules
The Mutual Benefits
The Visit