Your online reputation is a critical asset to your brand. How does your audience see you? What do they say about you? All these are vital in bringing better opportunities for you or your business. Also in employment, online profile searches have become a must for recruiters and your personal brand reputation online has never been more important. (more…)
Your reputation determines the success or failure of your professional life. Thus, reputation management is essential – for businesses and private individuals.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” (Warren Buffett)
Trust, credibility, respectability and reputation are the most valuable assets a person or company can possess. Your online reputation shapes your professional success as your presence on the internet, your publicity, is often the first thing that people find out about you. Before using a company’s services, 95 % of people consult the internet and 72 % trust reviews online. Once your online reputation is damaged, you will lose money and opportunities, and it is very difficult to mitigate the negative effects and redress a trust deficit. (more…)