Over the course of her career, Victoria Binz has worked as an Account Director for leading digital agencies, a Marketing Manager for small and medium businesses and a freelance consultant. This has given her an excellent overview of digital marketing in a variety of situations and industries. It is a passion for creative projects and content in all shapes and forms that has led Victoria to explore content marketing.
Well, there is the content itself, of course. But there is so much more to content marketing than meets the eye and a great piece of content is always the result of consistent effort, careful planning, and the right attitude. (more…)